The magazine ad is a vital landmark in our advertisement campaign that is constructed to establish the band within the industry as a young and boisterous group boasting ebullient creativity. Theorist Richard Dyer explains how the bands elements of the star image are sold through the creative choices made when building the media text; therefore stating that the creative aspects of the magazine ad must be innovative, exciting and aesthetically pleasing to ensure optimum interest and ‘buzz’.
Several aspects of this magazine ad portray the band as a rebellious, fun loving force to be reckoned with. The handguns placed bellow the band name are a symbol that convey a million messages but when correlating with the band name and image, they demonstrate passion, vision and fire, three key elements behind the bands arch-image.
The image of the band members portray a group that are “young, beautiful and stupid” – a quote taken directly from the cult mod film ‘Quadrophenia’, a piece that successfully captures the zeitgeist of a time and culture the band are attempting to reincarnate.
Several aspects of this magazine ad portray the band as a rebellious, fun loving force to be reckoned with. The handguns placed bellow the band name are a symbol that convey a million messages but when correlating with the band name and image, they demonstrate passion, vision and fire, three key elements behind the bands arch-image.
The image of the band members portray a group that are “young, beautiful and stupid” – a quote taken directly from the cult mod film ‘Quadrophenia’, a piece that successfully captures the zeitgeist of a time and culture the band are attempting to reincarnate.
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