Digipack.

The Digipack makes an essential part of the bands image and is the final frontier of the distribution process. The image and or literature situated on the media text are normally the consumers’ last contact before purchase. The front cover consists of an image of the band in front of a metal grid. They are rugged; they are tired; they are the imploding paradigm of the carefree, rebellious youth culture. Theorist Richard Dyer illustrates the fact that the bands ‘star image’ is sold through the creative elements in such articles as the Digipack. Here are the other elements that were carefully constructed to meet the supply and demand nature of the music business and elevate the band to stardom:

A page solely dedicated to absurdist artist Ralph Steadman and the father of Gonzo Journalism and key member of the creative and maddening thunderstorm that was ‘the Sixties’: Hunter S. Thompson. According to Richard Dyer, demonstrating the bands affinity for H.S.T and Ralph Steadman conveys not only their rebellious nature, but also their creative side; attracting audiences but also presenting themselves with star quality.

The track list page comprising of a still image taken from erratic party scene they were involved with and such song titles as ‘The whole of the law’ and ‘Language problem’. These factors help demonstrate the bands free spirit and rebellious nature.

And finally: On the biography page, a dark yet thoughtful image of the lead singer; his head almost bowed whilst he thrives with a microphone. This enhances the sensitive, creative and human nature of the lead singer, stating that past the oblivion of sex and drugs, still lives a human being, one with an urge to perform to the world.