A storyboard is essentially a comic in which each particular animation correlates with the pre-arranged timeline. The storyboard should also incorporate details informing the director and crew on which camera angles and action to take on each appropriate shot. The purpose of a storyboard is primarily for efficiency on the shoot-day of the pop promo, where in film a storyboard will often serve a far higher purpose; often being used as a tool to pitch a film or to detect any problems a producer or director may run into on the day of the shoot. Other useful qualities a storyboard contains is that its a guide to the direction of the actors, it may be an influence on the set design and the an influence on the lighting plan.
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