And let us finish with...

Everyone talks about rock these days; the problem is they forget about the roll. – Keith Richards. In our chimerical journey; many parts of the process seemed to slot together; creating equilibrium that is a working balance within the team…but alas, there were some problems, and the biggest problem of them all was the sudden loss of our third team member: Ross. During that stage of the process, even though I was formulating most of the themes and other brand creation and narrative events to appear in our video, Ross was the main working force and to loose him was a disaster. Something it instigated however, was that Tom and I were forced to ‘step up our game’, and we stepped high, we stepped high for Ross! Other problems included loosing actor’s last minute and some heated, if not helpful creative disputes. The truth is we did persevere, no matter what hiccups materialised and I, with the enduring help of my team-mate, created something here that we can be proud of. Looking back to the very beginning, to the preparation for my AS thriller and even the final product itself makes me nostalgic and proud. How fulfilling it is to see that improvement within oneself! And to have it documented so systematically is superb! We attempted to create a campaign highlighting a ‘dead’ genre. This required research spanning far further than the confines of our own experiences and knowledge. I believe our hypothetical campaign to be a successful one and I bid you goodnight.