THE FIVE STAGES OF PRODUCTION.

Film theorist Richard Maltby details that any film production has five key stages. These are:
-Research and develoment
-Pre-production
-Shoot
-Post-production
-Distribution


The first stage of the production of my pop video will entail carrying out much research and development. In the research stage; it is necessary to make a decision on what audience we are targeting based on their age, gender and social class. This choice will have a total impact on how a certain message is conveyed through the video and what decisions are made around the generic forms of entertainment we will be creating. I have viewed many music videos and films that I believe will lead to inspiration due to their relevance and similarities to the idea. The development of this research will consist of casting actors and applying camera tests to them all, creating an animatic story board and a detailed time line. The next stage is the pre-production process where in which we will create a call sheet which is often referred to as “the bible of the day” due to its immense importance when hoping to stay productive and organised. Locating props and an appropriate wardrobe for the cast is essential and once the cast is confirmed and we are given permission to use chosen locations, we are ready to commence the next stage: the shoot! Once the shoot is completed we instantly begin editing and adding after effects (if needed) to the video.