4)

Name: Magnus R.
Age: 19
Nationality: English
Ethnicity: Caucasian

Magnus fit the criteria for a candidate to generalise movie goers. Research suggested Magnus was the perfect person for the job due to his age, nationality and ethnicity.

What is your favourite genre of film?

Dark comedy.

Are you a loyal cinema goer?

Absolutely. I tend to always see new films that I see advertised that interest me.

Would you normally just go to the cinema for the latest Hollywood blockbuster? For example: Spiderman or Avatar.

No way! I’m more into Indie films. Films that focus more on the plot and aren’t all about the money!

Hypothetically. Do you think it’s realistic to say that you probably saw films rated 18 before you reached the appropriate age?

Hypothetically? Yes.

Magnus’ answers were very interesting because he seemed to be the perfect movie fan for our product.