Tuesday 30 November 2010

BLOG OF THE SHOOT DAY


We arrived at the film studio at 9am- it being the first scene to shoot. There we met the set which we had finalised the night before along with our punctual actors. We allowed the band to practice to the song once more for them to regain familiarity allowing them to stay efficient; not having to worry about whether they are playing the appropriate chords etc. We placed them on the set with a sense of special awareness and with one last practice in there posts, we began to shoot. The studio was used to shoot the performance elements of the video and was used to shoot first because our next location was Shepards Bush- London. We started with the establishing shots and chronologically moved smaller. After the last extreme close-ups, we experimented with a few unplanned shots because we were in good time. Once this was ‘done and dusted’ we began filming some of the narrative shots that needed to be shot on studio location due to there nature; for example: The ‘backstage party’ scene was filmed in the studio with no built set in order to capture a sense of realism in the video. We also staged a mock photo-shoot in the studio to add to the narrative elements during editing if deemed appropriate. During the trip to London we filmed the bus scenes so that we could work with the actors internal feelings that may correlate with that of the ‘bands’. I.E; the actors were tired on the road, so we even shot some of the actors actually sleeping for maximum realism, also capturing the moving world outside the window. Once in London, we shot some of the streets near and on the Location while also shooting outside the Shepards Bush Empire and the Hammersmith Apollo. We captured the band walking in and around the locations.

The roles my partner and I assigned one and other were designed to emphasize our strengths and minimise our weaknesses. We assigned my partner to handle the camera on the shoot due to his experience as a cameraman in the Hurtwood Film Academy and also to assume the role as ‘main editor’ for the same reasons. I on the other hand, was labelled director of the shoot due to my experience in co-directing plays because of my experience in the Hurtwood Acting Company, having a primitive sense of being able to direct the actors. Another reason for this was that the themes were primarily my invention. These roles were not completely dictating the shoot for there were instances where Tom would direct or I would handle the camera.

We used a JCV500 camera on the shoot, since its HD quality was the suitable candidate for capturing ‘gritty realism’. The fact that everything we filmed was kept on a card rather than a tape meant that we could stop, start and rewind as we pleased without sabotaging our footage, making it more efficient in terms of knowing what we needed to do next and in post-production.

Our first and most disturbing problem concerning the shoot was the loss of our group’s third member: Ross. Since shortly before the shoot he left school due to decisions concerning the powers that be, we were, for a short period of time, left in a state of disarray; since he had various key jobs that we were finding hard to do between us on top of everything else. One of these jobs that ended up never happening was to get in touch with a company that distributes large amounts of posters for a good price. Thankfully this didn’t have a detrimental effect on the shoot since I decided we could work with the sets sense of minimalism. The second problem was that two of our original acting choices dropped out just days before the shoot leaving us to pick up the pieces. Though replacements were found in the nick of time, we weren’t able to camera-test them. Thankfully they ended up possessing screen presence. There was a moment in time when we thought we would have to have Tom take the position of drummer which would leave me to handle the camera for the whole day also, which WOULD have been detrimental! A problem we faced in London was quite simply the rain. Tom and I had to stand in the rain for up to twenty minutes at a time while I help my only jacket over to camera to protect it; establishing our priorities!

The actor playing the lead singer was a delightful success after many spectators of the shoot commenting on the fact that his face matched the original front-mans voice to an outstanding level. He was also very easy to work with along with the rest of the band making the day a much more pleasant experience then if not.

Overall, the shoot day was a great success despite some of the problems we encountered. The replacements for the actors worked better then we had initially foreseen which was incredibly reassuring. The studio scenes worked and the London scenes were spectacular; making the day a wonderful and successful experience.

Thursday 18 November 2010

STRUCTURE OF POP MUSIC INDUSTRY - AND THE PLACE OF OUR POP VIDEO IN IT

Musical taste is a controversial topic due to conflicting views between fans, known to verge on ‘tribalism’; due to the peculiarities or characteristics that music contains, enforcing peoples sense of individualism. It can define and signify people’s lifestyle, influencing the way that you dress, speak and even act; a notion that has caused uproar towards acts such as Marilyn Manson and Eminem, who are often being blamed for violent acts committed by young people all over the western world. Because it is of popular belief that music and its trends sit at the epicentre of popular culture: it is our ambition to create a timeless star, one that surpasses changing fashions so that we can exploit it’s popularity to create and sell merchandise or in other words; create a product!
The dynamic tension between the organic (musicians that are in the game for the love of music only) and the synthetic who are, essentially; corporate puppets, underpins the success of the gargantuan media business. Our aim is to create a band that appears organic so they appeal to wide range of demographics, not only the ‘x-factor culture’. We want their personalities to shine through in the pop-promo. Synergetic connections with other media forms; which is already displayed through the music video, is also something to consider. This co-dependency with other types of media can be extremely productive but also risky due to the fact that this could possibly fragment the bands organic image and decrease popularity drastically. The pop-promo is only a single strand of a wider scale multimedia campaign! We plan to incorporate media technologies such as radio, newspapers/magazines, the internet and even advertisements in popular public areas such as shopping malls to captivate interest from as much of our target audience as possible. This is partly due to the structure of the music industry which is dominated by only three major conglomerates (Sony/BMG, Universal and EMI) who own a string of smaller companies known as subsidiaries. To compete with their internally funded multimedia launches; we must do the same, mainly to keep up with ‘modern day’ standards.

There are three types of company dominating the music industry are known as ‘Majors, Independents and Minis’. Because there are only three successful ‘Majors’, the industry is subsequently full of ‘Minis and Independents’. These companies often concentrate on a small number of artists within specialised niches in the industry. An example of one of these cases is “Assorted Records” who give unsigned talent a chance to ‘get out there’ and showcase their talents. A realistic notion is that our company is a Mini, but this doesn’t necessarily mean we can not turn a profit due to the increasingly popularity of niche acts subsumed with the fact that the industry is not a ‘hierarchy’ dominated by Majors but rather a “web of companies” who’s connection and synergetic relationship allow smaller companies to gain access to bigger markets; A factor that can make our position in the industry highly profitable.



Our music video has been created to serve a number of different functions: It promotes the single specifically and normally an album, hopefully giving audiences an insight into the organic nature of the band and conveying our carefully designed ‘rebel’ image. It also creates, adapts or feeds into a ‘star-image’, something we can play with in terms of the bands overall image and lastly: reinforces, adapts or undermines the meanings of the song to the most successful extent possible.

Current threats the pop video are highlighted by the fact that in many respects music videos are becoming defunct and irrelevant due to illegal downloading from the internet, manufactured programmes with live feeds, the ‘Vidvert’ or ‘I Video’ and the fact that music television is becoming more mainstream due to channels such as MTV. These factors undermine the suitable intentions of our pop video which is primarily; to make money. Though the notion highlighted above is worrying, this can present us with huge opportunities also such as the fact this makes our video more widely available. Though in the short term, this might render us helpless to video piracy, in the long term the video will be viewed by wider audience demographics!


Monday 8 November 2010

Call Sheet.

We spent several weeks preparing our call sheet. This is vital as it contains all the information that may be useful on the day of the shoot, including cast list, production team, contact details, shooting schedule, directions etc.

Another Girl Another Planet

THURSDAY, NOVEMBER 12TH 2010

Tom Warhurst
Benjamin Marks

CONTENTS1.
PRODUCTION TEAM2.
CAST LIST3.
STUDIO SET PLAN4.
LIGHTING PLAN5.
EQUIPMENT LIST6.
PROPS AND WARDROBE7.
SCHEDULE8.
STORYBOARD9.
SHOOTING ORDER
PRODUCTION TEAM

Ben Marks(Creative Director, Camera, Co-Producer)
Tom Warhurst(Editor, Camera, Co-Producer)MAIN ACTORS

Band members:

Charlie Lindsey
Oscar Jackson
Hector McAllister
Chaz Hyatt

STUDIO SET PLAN
LIGHTING PLAN

PROPS

Vodka bottles
Tequila Bottles
Cigarettes and packs
Shot glasses
Beer cans
Band equipment (amps and tech included);
Guitar x2
Base guitar
Drum-kit
Zippo lighter
Red and blue cups plastic
Playing cards
mobile phones
ping pong balls x6
Red Bull cans

WARDROBE
Boys: Rock star attire. (Their own clothes or purchases)
Girls: Groupie attire I.E short skirts etc.

SET REQUIREMENTS

Set Itself:
Corrugated iron look-a-like.
Pavement look-a-like.

Locations:
Film studio.
Cranleigh.
Round House, Camden.
Barfly, Camden
Underworld, Camden


Wants:

Smoke Machine

Dry Ice Machine

Strobe Lights

SCHEDULE9-12.30

STUDIO12.30-1.15

LUNCH1.15-3.30

STUDIO3.30-4

BREAK4 Onwards

London Locations

STORYBOARD
SHOT LIST

Lighting Design.



After being given a lighting design sheet, we spent some time trying to figure out what colours and movement we would want to use to communicate a powerful, drug fuelled craze for the performance side and a gritty realistic feel to the narrative side. After our primary decisions, we had a meeting with Dan, Luke and John to decide what would be best in terms of exactly what lights and colours to use. Lights crudely labelled ‘Blondes and Redheads’ would be dominant throughout the video, especially in the performance side, for in the narrative side, minimal lighting would be required to create realism especially on locations such as the tour bus and at the venues. The meeting proved to be successful since decisions were made and we were ready to move on.